The strength of the independent agency system is its ability to tailor products to fit the client instead of fitting the “square” client into the “round” product the way the direct writers tend to sell. Of course, if you don’t believe the message yourself, don’t even begin this type of campaign.
Contact Agency Consulting Group, Inc. if you would like help in designing an Advertising and Marketing Campaign around this concept as a part of your Strategic Plan (800-779-2430).
Reprinted from the PIPELINE, the national newsletter for agency principals. The PIPELINE is published by Agency Consulting Group, Inc., a leading consulting firm for independent agents in the U.S. for over 20 years. Call for information about the content of this article or PIPELINE subscription information. E-mail info@agencyconsulting.com – Website www.agencyconsulting.com
