Cook Maran Acquires Jersey-Based Employee Benefits Brokerage

Cook Maran acquires Rosenthal Insurance Group, expanding its employee benefits services coverage with New Jersey firm

MELVILLE, NY — Cook Maran & Associates (“Cook Maran”), one of New York and New Jersey’s largest insurance brokers and the New York metropolitan area platform for Prime Risk Partners (“PRP”), has acquired Rosenthal Insurance Group Inc. (“Rosenthal”), a Wayne, New Jersey-based agency specializing in employee benefits.  Rosenthal brings more than forty years of experience advising businesses on customized, cost-effective insurance solutions for employers and plan administrators.

Rosenthal employees will move to Cook Maran’s Fair Lawn, NJ office, which is one of eight offices with over 250 professionals across New York and New Jersey.  In merging with Cook Maran, Rosenthal also broadens the offering of PRP, one of the nation’s fastest-growing insurance intermediaries.

“Under the leadership of Rick Rosenthal, Rosenthal Insurance has provided customized employee benefits and financial services to employers of all size in New Jersey,” said Len Scioscia, Chairman and CEO of Cook Maran.  “Their focus on innovative client services, directed at controlling employee benefits costs since 1977 makes them a perfect fit for us.  We are proud to welcome Rick and his talented team to Cook Maran and PRP.”

Scioscia noted that the Rosenthal acquisition continues to strengthen Cook Maran’s portfolio in the critical area of employee benefits. “Given the rapidly changing employee benefits market, we are in a stronger position to help businesses stay in compliance, avoid fines and provide quality, cost-effective benefits for their employees,” added Scioscia.

“We are excited to join the Cook Maran family and the Prime Risk platform,” said Rick Rosenthal, President of Rosenthal Insurance Group. “We will be able to continue to provide our clients with the personal service they have come to expect and know, with the additional resources and enhanced services from Cook Maran, to help them remain in compliance.”

By joining with one of New York and New Jersey’s leading agencies and PRP (#44 in the most recent Business Insurance ‘Top 100 Business Brokers’ ranking), Rosenthal sees new opportunities to pursue its mission while offering clients the same personal service from familiar faces.

“We’ve found regional and national partners that can help us do what we love – solving problems for clients – at an even higher level as part of a really dynamic organization,” added Rosenthal.