Consumers Choice Health Insurance Company

‘The company was established as a private, non-profit insurance company. CO-OPs were created as part of the Affordable Care Act to provide consumers and employers with a not-for-profit, consumer-focused health plan alternative that could compete fairly with other insurance companies. In order for an organization to keep its CO-OP designation, it was required to return value and profit back to subscribers in the form of consumer-friendly plans, reduced premiums and/or expanded services.’